AIR MAX MONDAYS: Nike Air 180 Max

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The Nike Air 180 Max is considered by most to be a classic sneaker. One of the main reasons for this is because it contained about 50% more air in the sneaker than all the previous Nike Air Max. Considered to be one of the most revolutionary sneakers at the time, the Nike Air 180 Max showcased an expanded Visible Air Unit to a protective visible outsole in the heel […]

AIR MAX MONDAYS: Nike Air Max IV / Nike Air Max BW

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With the Nike Air Max craze now in cruise control on the sneaker market the only question on minds of most sneakerheads was “What’s next?” The answer to that question would be the Nike Air Max IV otherwise known to some as the Nike Air Max Classic BW […]

AIR MAX MONDAYS: Nike Air Max III / Nike Air Max 90

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First off, one of the very interesting facts about the Nike Air Max III is the fact that it only got the name Nike “Air Max 90” after it was re-released in a retro campaign that Nike was doing around the year 2000. Before then it was simply known to every as the Nike Air Max III. Another interesting fact about the name of this sneaker is often referred to as the “Infrareds” […]

Kicks & Cuts: Patrice Alexander

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It is no secret that most sneakerheads like to look good from head to toe, so it should be no surprise that you see most sneakerheads with a fresh haircut to match their fresh kicks. For as long as I can remember the barbershop has been a place where you could see some of the best sneakers around, even at the risk of getting hair all over them […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.