So they are JUST Air Jordans you say


As much as most people would like to think that having the re-release of the Air Jordan XI also known as the Concords is not a big deal…IT IS! Some people would say that various individuals have gone a bit far to get these sneakers, but at the same time people line up for days for the newest product from Apple and people tend to forget about the people that lined up for the release of the new Call of Duty video game.

Holiday Sneaker Wish List


The holiday season is well under way and for sneaker enthusiasts, that potentially means your favorite sneaker stores should have a few deals and promotions. I tend to refrain from asking for kicks as my Christmas gift unless it’s from someone that knows my distinct taste in footwear. We all know someone that got a pair of Jordache instead of Jordans.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.