AIR JORDAN 2010: Take A Look Through the Air Jordan Window


With all the accolades that the Air Jordan sneaker had accomplished over the many years of production the Air Jordan 2010 represented another milestone in the world of athletic footwear. The Air Jordan had now reached its 25th sneaker in the lineup. As with anything else in the Air Jordan series, when they reached a milestone of any kind they would call on the gentlemen that made the sneaker brand as powerful as it was…Mr. Tinker Hatfield.

Nike Air Penny Campaign


What happens when you mix a comedian, a super model and the best player in the league since MJ? How about one of the greatest marketing campaigns that the sneaker & basketball industry has ever seen. Welcome to the Air Penny campaign starring Chris Rock as the voice of Lil’ Penny. Penny Hardaway and Tyra Banks playing themselves.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.