2011 Nike MAG Pricing Infographic


Sneaker enthusiasts have been known to make some outrageous purchases. This info graphic by Zach Kingsley, a student from the Fordham University Graduate School of Business illustrates the madness thus far. With prices ranging in the thousands for these kicks they could’ve at least thrown in the power lacing, no?

Sneaker Hunting in New York


Fresh from a quick trip to New York, and to my surprise the sneaker game was a little weaker than normal. I can’t help but set high standards when I go to New York. Especially- during my last trip, when I scored 3 kicks in a matter of minutes. So, am I wrong for setting expectations a little above the norm?

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.