Well let me start off by giving you a short run down of who Jeremy Scott is. He is very well known American fashion designer who was born in Kansas City, Missouri. It is stated that he attended the Pratt Institute in Brooklyn, New York for fashion design. His career began on the runways of Paris and has blossomed to have his collections featured in Los Angeles, Seoul, New York, London and Moscow.

Air Jordan 2009: The Legacy Continues


It has been a year since the release of the Air Jordan XXIII and the sneaker community is wondering if this is the end of the glorious Air Jordan line. A quick answer…NO! Thankfully the Air Jordan legacy was going to continue on, but instead of following the Roman numeral format they had now opted to use the actual year of release for the name of the sneaker. So, the next sneaker in the line was named Air Jordan 2009.

Nike Air Jordans vs Jumpmans


Not trying to burst anyone’s bubble but this goes out to all the so-called sneaker heads boasting about how many Jordans they own. Some of you need to realize that those Jordans you’re wearing are simply Jumpmans. Sure they’ve been released under the Jordan brand and what was once a Nike Air emblem […]

Air Jordan XXIII: The Milestone Sneaker


There is really only one word that can describe the Air Jordan XXIII…MILESTONE!!! In 1985 when Nike introduced the Air Jordan sneaker line to the world I don’t think that they could have foreseen what the outcome could have been. Billions of dollars in revenue for a brand that stood out like no other in the world and a legacy that went far and beyond just the sports world!

Get Involved

Have an idea for a topic or a suggestion for Sole Theory? Feel free to visit our contact page.

About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.