2010-2011 NBA Sneaker MVP Candidates


Just like the NBA MVP candidates can create enough debate. The same thing goes for the Sneaker MVP. Adidas, Nike and the Jordan brand made legitimate claims as the premier shoe for basketball lovers during this NBA season. It was near impossible to keep up with what felt like daily releases. When we created the 2010-2011 All NBA Sneaker Team the question of who deserved sneaker MVP quickly became top priority […]

2010-2011 NBA Most Improved Sneaker


Unlike the real player, this basketball shoe struggled over the previous years. Its ancestors failed to achieve a strong identity within the high ranks of its competition. Back in my day it was simple, the best players in the league wore the best kicks. This year the LeBrons put an end to their crazy experiments and kept it simple but extremely effective […]

Air Jordan XIX: The Real Black Mamba!


So again Jordan has bid farewell to the sport that he loves and dominated so well, but on a brighter note he continues to leave us more gems in the form of sneakers. Enter the Air Jordan XIX. At this point of the game it would seem that it would almost impossible to make a better sneaker for the Air Jordan line, but year after year the design team for the Jordan Brand would always come up with something magnificent.

The California Sneaker Society


A state with 365 days of sun, celebrities and the headquarters to some of the world’s most notable companies. California might have to make a claim as one of North America’s top sneaker hubs as well. This west coast state has established its own style and culture within music and fashion over the years. So, by right it should have a strong sneaker offering, no?

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.