Sneaker Brand Loyalty or Brainwashed?

Bo Knows

Representing a particular sneaker brand has shaped the identity of many sneaker lovers. Most sneaker heads have a prominent brand that is the nucleus of their collection. I’ll admit, at one point in my sneaker career, I was completely biased to only wearing “NIKE”. Who can blame a kid wanting to know what “Bo Knows?” […]

Air Jordan XII: The Infamous “Flu Shoe”

Air Jordan XII

Now back in the NBA in true dominant fashion Michael Jordan needed a sneaker to reflect this return. Introducing the Air Jordan XII, this was the combined vision of Tinker Hatfield and Michael Jordan. Though the Air Jordan XI was a very hard act to follow they were able to create a beautiful sneaker in the Air Jordan XII […]

March Madness: The Top 5 Best Tournament Shoes by Nike

Nike Air Flight Huarache

Some see March Madness as 20 plus days of college hoops, where dreams are made and broken at the sound of the final buzzer. For the shoe enthusiasts, it’s an opportunity to see a wide range of basketball kicks in various colors and styles. If you’re like me, you’ll root for the team rocking the best kicks […]

Air Jordan XI: Can you say SPACE JAM?


The Air Jordan XIs…oh my…give me a moment to gather myself. This is arguably one of the best sneakers ever made…YEAH I SAID IT…EVER! In fact if you look up in Sole Collector’s magazine list of greatest sneakers, it was voted the top shoe of all time. You can ask most and they will have the same feeling about this sneaker […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.