It is summer time in Toronto and all the great weather brings out the great display of kicks as far as the eyes can see. Lots of bright colours and classic styles all over and due to the fact that we don’t get many hot months in Canada the sneakerheads here take full advantage of it.
As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…
One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.
When it comes to All-Star weekends most sneakerheads know that on NBA All-Star weekend you are going to see some real sneaker heat displayed. Most players that take part in the weekend showcase some of the soon to be released kicks from either their own line or the company they are currently sponsored by. Either way as sneaker lover you are always in for a good treat to see what is up and coming on the market!
Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.