• DSCN0826

    Sole Exchange – June 25, 2016 at the Grand Victorian Convention Center

    Thursday, June 30, 2016

    It is summer time in Toronto and all the great weather brings out the great display of kicks as far as the eyes can see. Lots of bright colours and classic styles all over and due to the fact that we don’t get many hot months in Canada the sneakerheads here take full advantage of it.

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    Kixchange Canada II – June 5th 2016 at the Delta Toronto East in Scarborough, Ontario

    Friday, June 10, 2016

    As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…

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  • inkspread

    Sneaker Diversity: Introducing SwiftWear

    Thursday, February 4, 2016

    One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.

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Articles

allstarlogo-756-052715
Feb
4

Sneakerhead NBA All-Star Weekend 2016 in Toronto, Canada

When it comes to All-Star weekends most sneakerheads know that on NBA All-Star weekend you are going to see some real sneaker heat displayed. Most players that take part in the weekend showcase some of the soon to be released kicks from either their own line or the company they are currently sponsored by. Either way as sneaker lover you are always in for a good treat to see what is up and coming on the market!

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DSCN0708
Jan
15

Flashback Friday: Sole Exchange – August 22, 2015

Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.

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Jan
12

SNEAKER DIVERSITY: NEW BALANCE ML2016

Nike…Air Jordans…Lebrons…Foamposites…for most this seems to wrap up the depth of their sneaker collections. Believe it or not there are many sneakers that are great beyond the Nike brand…you just have to be able to step out of that lane to see them.

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roshe-louis-vuitton
Jan
7

Introducing the Louis Vuitton Roshe?

Unless you’ve been hiding under a rock on an island in the middle of nowhere you must have seen a pair of the VERY popular Nike Roshe. Since being released a couple years ago they have been a dominate sneaker on the scene due to the fact that they are comfortable, stylish and most importantly non-expensive.

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AirMaxMondays-AirMax120
Jan
4

AIR MAX MONDAYS: Nike Air Max 120 (Hyper Orange)

As a sneakerhead there are often shoes that you feel you may never see again because they were so rare. Sometimes you often find yourself trying to explain them to people only to have them look at you like you’ve just made them up or you are simply out of your mind.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.