• Nike-Air-Max-2017-First-Official-Images-5-700x468

    AIR MAX MONDAYS: Nike Air Max 2017

    Monday, October 17, 2016

    At the fourth quarter of each year one of the best things that we as sneakerheads get to look forward to is the previews of what is going to be released in the following year. We get to see new technology being used to for comfort and style.

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  • saucony-grid-sd-pumpkin-spice-1

    Sneaker Diversity: Saucony “Pumpkin Spice” Grid SD

    Thursday, October 13, 2016

    I will be first to admit that I’m not the biggest fan of holiday themed sneakers, but every now and then one comes along that makes me want to eat my words. In a sneaker scene that seems to be dominated by Nike it would take a pretty big thing to divert our eyes off of that monster company at anytime

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    Monday, October 10, 2016

    It has been while hasn’t it fellow Air Max enthusiasts? People have been coming to me all the time and asking “what happened to Air Max Mondays?” Well to be very honest with you…nothing at all!

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Sole Exchange – June 25, 2016 at the Grand Victorian Convention Center

It is summer time in Toronto and all the great weather brings out the great display of kicks as far as the eyes can see. Lots of bright colours and classic styles all over and due to the fact that we don’t get many hot months in Canada the sneakerheads here take full advantage of it.

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Kixchange Canada II – June 5th 2016 at the Delta Toronto East in Scarborough, Ontario

As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…

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Sneaker Diversity: Introducing SwiftWear

One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.

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Sneakerhead NBA All-Star Weekend 2016 in Toronto, Canada

When it comes to All-Star weekends most sneakerheads know that on NBA All-Star weekend you are going to see some real sneaker heat displayed. Most players that take part in the weekend showcase some of the soon to be released kicks from either their own line or the company they are currently sponsored by. Either way as sneaker lover you are always in for a good treat to see what is up and coming on the market!

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Flashback Friday: Sole Exchange – August 22, 2015

Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.